A Marketing Detective’s Guide: AI-Powered Win/Loss Decoding for Modern GTM Teams

This is the essential playbook for marketers and founders who want to build a smarter, data‑driven go‑to‑market engine. Blending detective‑style investigation with practical AI workflows, this book shows you how to transform messy CRM data, scattered buyer feedback, and anecdotes into clear patterns that sharpen your ICP, improve messaging, and lift conversion rates in your program.

You’ll learn how to:

• Build a repeatable win/loss analysis program that scales
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• Use AI to analyze transcripts, surface themes, and accelerate insights
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• Identify true win drivers and loss reasons across segments
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• Strengthen ICPs, positioning, and sales playbooks
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• Improve pipeline quality, shorten sales cycles, and increase win rates

Packed with templates, checklists, case studies, and ready‑to‑use frameworks, this guide gives GTM teams everything they need to operationalize win/loss analysis and drive predictable growth.